Why off-page SEO is important for website

Off-Page SEO and the Power of Quality Links

Just as keyword stuffing used to be an acceptable practice that’s gone the way of the dodo, so too is the practice of buying or trading spammy backlinks in an effort to increase page rank. The search engines have been wise to these practices for some time, and filling your page with irrelevant backlinks will actually get you penalized rather than promoted.

Although the search engines take into account both the number and quality of your backlinks (as well as the number of referring domains), quality is much more important than quantity.

Other Off-Page SEO Best Practices

Although quality backlinks are the backbone of an off-page SEO strategy, there are other techniques you can use to increase site authority and encourage more links.

One is adding your business to local listings and internet directories, including things like Google My Business, Yelp, Yellow Pages, and other local listings. Once added, make sure all the information is accurate, and that your name, address, and phone number are consistent across all platforms.

Off-Page SEO refers to the techniques to improve the website ranking position in SERPs (Search Engine Result Pages). This technique is performed outside the website. There are lots of techniques for doing off page SEO works.

SEO (Search Engine Optimization) is used for getting organic traffic like increased user visit to our websites. It is a method to change rank in search engines like Google, Yahoo and Bing etc. There are two types of SEO,

The Search engine will bring the best result for the users. The best result indicates the best websites. So, we are with our website and it should be good for Google bots. Google bot is just a bot or spider for crawling our site and it will store new information in the Google database. The site should be active in social Media like Google plus, Twitter, Facebook, Pinterest, Tumblr etc.